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Amazon Web Services (AWS) CEO Matt Garman claims the company has been exploring generative AI for a long time, even before ChatGPT’s arrival sparked widespread interest. Garman addresses criticism that AWS is lagging behind competitors in the generative AI market, highlighting its existing machine learning services and its carefully curated approach to providing AI solutions through its Bedrock platform.

AWS expands Bedrock’s capabilities with Custom Model Import, allowing organizations to seamlessly integrate and manage their proprietary generative AI models. With a focus on model customization, infrastructure support, and ethical safeguards, AWS aims to lead in the enterprise generative AI space.