Heineken has reported a 7.2% increase in group revenues for the first quarter of 2024, largely attributed to rising demand for its products in supermarkets. Organic beer volumes grew by 4.7%, with premium beers leading the charge with 7.3% growth. Heineken branded beverages performed particularly well, contributing to a global volume increase of 12.9%. Off-trade sales, including supermarkets and other retail outlets, were the primary driver of higher volumes.
Heineken, the global beer giant, has reported a strong start to 2024, surpassing analyst expectations with a 4.7% increase in beer sales volume in the first quarter compared to the same period last year. This growth was driven by a surge in premium beer sales, particularly in emerging markets such as Nigeria, Mexico, and Brazil. Despite concerns over inflationary pressures, European sales volumes also saw a modest rise of 1.6%. Heineken’s total net revenue for the quarter reached €6.8 billion, representing a 9.4% increase year-over-year.
