The Arabian Travel Market (ATM) 2024 Best Stand Awards recognized the outstanding design, technology, and sustainability efforts of exhibitors. Experience Abu Dhabi claimed the top honor for Best Stand Design over 150m2, while ExploreTECH, Bangkok Metropolitan Administration, and Qiddiya Investment Company won awards in the other design categories. Saudi Tourism Authority and flydubai were acknowledged for their innovative approach to business and stand features, respectively. AlUla’s focus on sustainability earned them the Sustainable Stand Award, underscoring the industry’s commitment to responsible practices. The Future Stage hosted discussions on innovation in accessible travel and the potential of next-gen destinations, while the Start-Up Pitch Battle showcased emerging industry disruptors.