Innovation Beverage Group (IBG) is shaking up the craft cocktail scene with its premium bitters brands, Australian Bitters and BitterTales Bitters. As the global demand for high-quality, artisanal beverages grows, IBG is poised to capitalize on the burgeoning craft cocktail market with its unique flavor profiles and commitment to exceptional quality.
Ambev, the Brazilian beverage giant, reported mixed third-quarter results. While sales fell short of analyst expectations, strong growth in Brazil offset declines in other regions. The company’s focus on premium brands and marketing investments drove volume growth in its core market.
Coca-Cola is set to report its third-quarter financial results on Wednesday, October 23rd. Analysts are expecting modest revenue growth and earnings in line with last year, but investors will be closely watching for signs of easing inflation and continued strength in international markets. The report comes after rival PepsiCo reported mixed results and lowered its full-year revenue guidance, making Coca-Cola’s performance even more important for the beverage sector.
Coca-Cola is discontinuing its Spiced flavor after just six months, signaling the company’s ongoing strategy of adapting to changing consumer preferences. This move follows the recent discontinuation of other flavors like Cherry Vanilla and Diet Coke with Splenda. Coca-Cola’s focus is shifting towards healthier options like its Topo Chico water line and BodyArmor brand, reflecting the growing demand for healthier beverages.
Jones Soda Co. (CSE: JSDA, OTCQB: JSDA) announces the appointment of Pillar Marketing Corporation as its new Agency of Record. The collaboration aims to enhance Jones Soda Co.’s market presence and consumer connection through strategic brand positioning, content creation, and digital channel utilization. Pillar will play a crucial role in increasing brand awareness, enhancing customer engagement, and driving loyalty for Jones Soda Co. as it expands in the competitive beverage sector.
Sparkling Ice has announced a redesign of its iconic packaging labels, aiming to expand its position as the bestselling sparkling water brand in the U.S. The refreshed label features a prominent, modern-looking Sparkling Ice logo above the familiar fruit-filled ice cube. The new design is optimized to improve visibility on the shelf and boost relevance with target consumers. The label enhancements include making it easier for fans to locate their favorite Sparkling Ice flavors. The redesign is part of the brand’s promise to be ‘cooler than ever’ and follows the successful launch of its STARBURST® candy-inspired product line. All Sparkling Ice products will feature the updated labels by the end of 2024.
