Coca-Cola is discontinuing its Spiced flavor after just six months, signaling the company’s ongoing strategy of adapting to changing consumer preferences. This move follows the recent discontinuation of other flavors like Cherry Vanilla and Diet Coke with Splenda. Coca-Cola’s focus is shifting towards healthier options like its Topo Chico water line and BodyArmor brand, reflecting the growing demand for healthier beverages.
Jones Soda Co. (CSE: JSDA, OTCQB: JSDA) announces the appointment of Pillar Marketing Corporation as its new Agency of Record. The collaboration aims to enhance Jones Soda Co.’s market presence and consumer connection through strategic brand positioning, content creation, and digital channel utilization. Pillar will play a crucial role in increasing brand awareness, enhancing customer engagement, and driving loyalty for Jones Soda Co. as it expands in the competitive beverage sector.
Sparkling Ice has announced a redesign of its iconic packaging labels, aiming to expand its position as the bestselling sparkling water brand in the U.S. The refreshed label features a prominent, modern-looking Sparkling Ice logo above the familiar fruit-filled ice cube. The new design is optimized to improve visibility on the shelf and boost relevance with target consumers. The label enhancements include making it easier for fans to locate their favorite Sparkling Ice flavors. The redesign is part of the brand’s promise to be ‘cooler than ever’ and follows the successful launch of its STARBURST® candy-inspired product line. All Sparkling Ice products will feature the updated labels by the end of 2024.
