Loyyal, a leader in blockchain-powered loyalty solutions, has partnered with Easyrewardz, a leading CRM and loyalty platform, to bring Xpand Point, its innovative points exchange platform, to India’s BFSI sector. This collaboration will empower millions of banking customers with flexible and engaging ways to earn, redeem, and exchange loyalty points across various categories, both within India and globally. The partnership also aims to expand into high-demand markets in the Middle East, Europe, and APAC, offering businesses advanced loyalty programs and driving deeper customer engagement.