In the wake of Black Friday and Cyber Monday sales, Small Business Saturday emerges as a crucial event supporting independent retailers. This grassroots campaign encourages consumers to shop locally on the first Saturday of December, promoting small businesses often overshadowed by large-scale shopping events. American Express initiated the initiative in the US in 2010, and it has gained widespread popularity in the UK, with events held in collaboration with BT Skills for Tomorrow. The campaign aims to support small businesses amid rising costs of living, energy crises, and inflation, fostering community spirit and economic resilience.
