The Blair Witch Project (1999) revolutionized the horror genre with its found-footage format, capturing raw terror and blurring the lines between fiction and reality. The film’s success was fueled by its innovative marketing campaign that presented it as a true-life event, creating an immersive world that heightened the audience’s suspension of disbelief. Despite subsequent failed sequels, the original Blair Witch remains a seminal work in the horror canon, influencing countless other films and leaving an enduring mark on the genre. This article delves into the making of the film, its cultural impact, and its legacy in the era of modern horror filmmaking.