Iceland supermarket is making headlines with its 10% discount for over-60s, providing significant relief during the cost of living crisis. This initiative, coupled with similar programs from Asda and other discounts for blue light card holders and students, highlights the growing efforts by retailers to support vulnerable communities.
Asda’s Blue Light Card holders will now receive 5% instead of 10% off fresh food purchases, leaving many shoppers frustrated. Despite negative reactions, some appreciate the scheme’s continued existence. Asda remains the sole major UK supermarket offering these benefits to emergency workers and key workers.
