The Boun Suang Heua festival, also known as the Boat Racing Festival, is a vibrant celebration of Lao culture and spirituality held annually on October 15th. This festival marks the end of Buddhist Lent and is filled with thrilling boat races on the Mekong River, traditional ceremonies, delicious food, and cultural performances. The event also reflects the country’s booming tourism sector, with a projected 6.2 million visitors in 2024.