Sabah and Sarawak showcased their captivating attractions at the Matta Fair, emphasizing the importance of collaboration to attract global travelers. Both states offered exclusive deals and highlighted the diverse experiences Borneo provides, from stunning landscapes to cultural immersion.
The Sarawak Tourism Board and Sabah Tourism Board have launched a joint initiative, ‘Discover Borneo: Malaysia’s Favorite Destination,’ at the MATTA Fair Kuala Lumpur 2024. This partnership aims to promote Borneo as a unified destination, showcasing the diverse attractions of both states and facilitating easier travel between them. The initiative has already seen significant success in boosting tourism revenue, particularly within the domestic market.
The 55th edition of the MATTA Fair, Malaysia’s largest travel and tourism exhibition, is set to take place from September 6th to 8th at MITEC in Kuala Lumpur. This year’s event promises exciting travel deals, diverse offerings from 284 participating organizations, and captivating Borneo-focused promotions. Visitors can explore travel packages, engage in interactive campaigns, enjoy durian delights, and experience cultural performances.
