Fendi is celebrating the 10th anniversary of its iconic ‘By The Way’ Boston bag with a new model, the ‘By The Way Selleria,’ which will be available in three sizes: large, medium, and mini. The bag features a soft, grained leather called ‘Cuoio Roma’ and a range of stylish details, including a studded handle, hand-made macro stitching, and a ‘Selleria’ leather tag commemorating Fendi’s 100-year history.