Boucheron’s latest capsule collection, ‘Quatre 5D Memory,’ pushes the boundaries of jewelry design. This innovative ring incorporates 5D memory technology, allowing it to store audio data – specifically, the sound of waves from Creative Director Claire Choisne’s childhood. This groundbreaking creation showcases Boucheron’s commitment to pushing the limits of luxury and technology.
Boucheron’s latest high jewelry collection, Or Bleu, is a stunning tribute to water in all its forms. Inspired by the raw beauty of Iceland’s waters, creative director Claire Choisne has crafted a collection that captures the essence of water’s fluidity, power, and transformative nature.
Boucheron is hosting a pop-up event in Tokyo to celebrate the 20th anniversary of its iconic Quatre collection. The event, titled “QUATRE is 20,” features special jewelry displays, interactive experiences, and exclusive collaborations. Visitors can enjoy a touch-and-try corner, play games, get temporary tattoos, take photos in the photo booth, and indulge in special sweets created in collaboration with Pâtisserie Asako Iwayanagi.
Boucheron’s beloved animal collection welcomes a charming addition: the ‘Fuzzy Leopard Cat’. This new line features rings, earrings, necklaces, and bangles, each capturing the leopard cat’s beauty and spirit through intricate gold craftsmanship and sparkling diamonds.
French luxury jewelry house Boucheron has announced the appointment of MINA, a member of the global girl group TWICE and artist, as its Japan Ambassador. MINA embodies the brand’s values of creativity, boldness, and uniqueness, making her a perfect fit for the role.
Boucheron is celebrating the 20th anniversary of its iconic Quatre collection with a year-long celebration. In the Middle East, the maison has chosen four exceptional women from the region to represent the Quatre collection throughout 2024. These women, each excelling in their creative fields, embody the collection’s values of strength, protection, and diversity.
Boucheron’s latest jewellery cases are not just eye-catching, they are also eco-friendly. The maison has replaced the 11 non-recyclable components of its old packaging with just two natural and recyclable materials: lightweight aluminium and wool felt certified with the Responsible Wool Standard. This means a lower carbon footprint when shipping the jewellery and end-of-life circularity for the cases, and the simplified components mean the weight of Boucheron packaging is now reduced to just a quarter of what it used to be. The lid of each case features a textured surface of carefully sculpted emerald forms, a subtle reference to the jewellery house’s logo.
