Tupperware Brands Corporation has reached an agreement with a group of its secured lenders to form a new company, ‘The New Tupperware Company.’ The transaction, expected to close by the end of October 2024, will see the lenders acquire the iconic brand’s intellectual property and key operating assets. The move signifies a fresh start for Tupperware as it transitions to a digital-first, asset-light business model, focusing on key global markets and a more sustainable lifestyle.