South Korean actor Lee Dong-wook, celebrating 25 years in the industry, partners with Tissot as their new Asian brand ambassador. The collaboration highlights Lee’s dedication to his craft, mirroring Tissot’s commitment to quality and innovation. The campaign features Lee showcasing the Tissot PRX Powermatic 80 Gradient and PRX 40 Auto Extension Carbon watches.
Bollywood actor and philanthropist Sonu Sood has been appointed as Thailand’s Tourism Brand Ambassador, signaling a strategic move to attract more Indian tourists. This appointment comes alongside the extension of Thailand’s visa-free entry policy for Indian travelers, making travel to the country easier and more accessible than ever. Sood’s influence and the visa-free entry policy are expected to significantly boost Indian tourism to Thailand.
Tesla, known for its aversion to celebrity endorsements, has seemingly shifted its stance by signing South Korean Olympic silver medalist Kim Ye-ji as its first brand ambassador. This move aims to boost Tesla’s presence in South Korea, where the company’s sales have been relatively low despite the popularity of the Model Y.
Mexican singer-songwriter Ángela Aguilar has been named the new brand ambassador for Michael Kors Watches, marking a significant milestone in her career and showcasing the growing influence of Mexican culture globally. This partnership highlights Aguilar’s unique style and her ability to seamlessly blend traditional and contemporary elements, perfectly aligning with Michael Kors’s timeless yet modern aesthetic.
Prada has announced aespa’s leader Karina as its newest brand ambassador. Karina has been building a strong relationship with the brand, even attending their menswear fashion show in Milan earlier this year. This partnership promises exciting collaborations between the fashion powerhouse and the talented K-pop artist.
