Kerala Tourism faces a challenge in balancing its global presence with the potential overemphasis on Kathakali. Experts advise a broader showcase of the state’s diverse cultural heritage to create a more dynamic and engaging brand identity that resonates with international audiences.
Marina Bay Sands, a global icon of luxury hospitality, has unveiled its bold new brand identity, ‘Above Beyond,’ marking a significant milestone in its extensive $1.75 billion reinvestment journey. This rebranding signifies a commitment to heightened service standards and a luxurious guest experience, evident in the introduction of the exclusive Paiza Collection and a comprehensive redesign across the resort.
Northwestern Mutual has launched a new podcast, ‘A Better Way to Money,’ to offer real, relatable financial advice to Americans. The podcast is part of a larger marketing campaign for the company, which has refreshed its brand identity and is emphasizing its commitment to providing personalized financial planning. The eight-episode podcast features experts and notable names in pop culture, including social media sensation Kat Stickler, who will discuss her financial planning for her new home, businesses, and family.
Anantara Hotels & Resorts has unveiled a refreshed brand identity that aims to captivate modern travelers while honoring its 23-year legacy of experiential luxury. The new branding builds on the brand’s foundations while introducing key updates and enhancements. It emphasizes a focus on sustainability and adaptability to a wider range of experiential offerings, including luxury rail journeys, intimate safari experiences, and international wellbeing and F&B experiences.
