Accor, a leading global hospitality company, has announced the appointment of two new Global Brand Presidents, Benoit Racle and Jean-Yves Minet, for its Premium and Midscale & Economy brands, respectively. These strategic appointments are expected to drive innovation and growth within Accor’s diverse brand portfolio, leveraging their extensive experience in hospitality and brand management.
The Indian Hotels Company (IHCL) has been recognized as a leader in risk management, receiving the Master of Risk award for Brand & Social Media Risk Management at the 2024 India Risk Management Awards. This award highlights IHCL’s commitment to navigating the complexities of the modern business environment and its dedication to sustainable growth and resilience.
To streamline video content creation for enterprise training and onboarding, Vyond has unveiled new GenAI features that enhance brand control. These updates include improved brand management tools and expanded customization options.
A company’s name holds significant value, not only in terms of brand recognition and customer trust but also in determining its market value and share price. Changing brand elements can be risky, as it may diminish recognition and erode brand equity. Examples like GAP, Twitter, and Abrdn illustrate the potential consequences of rebranding, such as consumer backlash, significant financial losses, and reputational damage.
