Results for: Brand Partnerships

Sport Beach, the premier sports business destination at Cannes Lions, has unveiled an impressive lineup of athletes and brand partners for its 2024 event. The roster includes star athletes such as Joe Burrow, Neymar Jr., Myles Garrett, Alex Honnold, Chad ‘OchoCinco’ Johnson, Chloe Kim, Justine Henin, Deion Sanders, Lindsey Vonn, and JuJu Watkins. Together with industry leaders and cultural influencers, they will engage in thought-provoking discussions and activations that explore the intersection of sports, business, fandom, and culture.

Foot Locker debuts a redesigned store concept, dubbed the “store of the future,” to revamp its physical footprint and regain brand loyalty. The new stores feature an immersive layout, drop zone for sneaker releases, communal try-on area, elevated brand displays, and a “sneaker hub” for customization. The retailer plans to open five of these stores this year and up to 900 redesigns by 2025. Foot Locker aims to attract customers who shop outside of malls and provide sneakerheads with a unique in-store experience. The new store designs align with brand partners’ requests for enhanced storytelling and product displays. Nike has acknowledged the importance of wholesalers, providing a favorable environment for Foot Locker’s growth strategy.