Hawaiian Airlines has been crowned the champion of airline branding in the United States, according to a new study by Distinctive BAT. The airline’s unique and memorable brand elements, including its iconic logo and the Pualani symbol, have resonated with travelers, resulting in strong brand recognition and low misattribution. This success underscores the importance of consistent and distinctive branding in a competitive industry.
Sparkling Ice has announced a redesign of its iconic packaging labels, aiming to expand its position as the bestselling sparkling water brand in the U.S. The refreshed label features a prominent, modern-looking Sparkling Ice logo above the familiar fruit-filled ice cube. The new design is optimized to improve visibility on the shelf and boost relevance with target consumers. The label enhancements include making it easier for fans to locate their favorite Sparkling Ice flavors. The redesign is part of the brand’s promise to be ‘cooler than ever’ and follows the successful launch of its STARBURST® candy-inspired product line. All Sparkling Ice products will feature the updated labels by the end of 2024.
