Elon Musk’s social media platform X is projected to see a significant decline in advertising revenue in 2025 due to waning advertiser trust. A report by Kantar reveals a 26% drop in ad spending on X, driven by concerns about brand safety and the platform’s unpredictable nature. Musk’s controversial actions and statements have further eroded confidence among marketers, leading them to seek alternative platforms.
A quarter of advertisers are planning to cut spending on Elon Musk’s X, citing concerns about the platform’s content and trust in its information dissemination. This trend has accelerated since Musk’s takeover, with a backlash against his controversial behavior and the platform’s unpredictability impacting brand safety. Research shows a significant decline in revenue and a diminishing confidence among marketers in using X for advertising.
