Klook, a leading travel and experience platform, has chosen The Secret Little Agency as its creative partner to elevate its global brand presence. The partnership aims to enhance Klook’s brand identity and engage consumers worldwide through fresh and dynamic approaches.
Discover Airlines, formerly known as Eurowings Discover, has unveiled its new brand identity and has been recognized with two prestigious German Brand Awards for its exceptional brand strategy. The airline’s rebranding efforts, crafted in collaboration with Scholz & Friends, have been highly lauded at the annual event, which celebrates outstanding brand management achievements in Germany. The awards underscore the airline’s success in establishing Discover Airlines as a strong, likeable leisure brand in the competitive aviation market.
Nike is shifting its focus to its running shoe catalog in an effort to enhance its brand image and boost innovation. The company has faced challenges with limited-edition sneaker releases and a decline in sales. Nike CEO John Donahoe plans to invest in retail partnerships and focus on enhancing product innovation, particularly in its Air technology, to regain its competitive edge.
