Indian athletes, particularly those who participated in the Paris Games, have seen a significant rise in their brand value. Neeraj Chopra, Lakshya Sen, Arjun Babuta, and Manu Bhaker are among those who have witnessed substantial increases in their endorsement fees and brand appeal.
A company’s name holds significant value, not only in terms of brand recognition and customer trust but also in determining its market value and share price. Changing brand elements can be risky, as it may diminish recognition and erode brand equity. Examples like GAP, Twitter, and Abrdn illustrate the potential consequences of rebranding, such as consumer backlash, significant financial losses, and reputational damage.
