Arizona has launched a new logo and visual identity that goes beyond the Grand Canyon, showcasing the state’s diverse natural beauty, vibrant culture, and thriving industries. This rebranding aims to revitalize Arizona’s tourism sector and foster a stronger sense of identity among residents.
Tesla’s Cybertruck, known for its futuristic design, has taken its branding a step further by going logo-free. This bold move, hailed by many as a marketing stroke of genius, has sparked a debate about the power of iconic product design in brand recognition.
The arrival of panda twins in Hong Kong has sparked excitement and promises to boost the city’s tourism appeal. Experts suggest leveraging the pandas for branding, merchandise, and even decorating planes, while Ocean Park prepares to care for the growing panda family.
Google has made another confusing branding change, this time ditching the “Chromecast built-in” label in favor of simply “Cast.” This latest rebranding underscores the company’s erratic approach to branding, exemplified by both brilliant (Gmail) and boneheaded (messaging permutations) choices.
Switzerland Tourism has unveiled a new brand identity titled ‘Switzerland’, replacing the iconic ‘Goldflower’ campaign. The fresh branding encapsulates Switzerland’s enduring commitments to nature, hospitality, and dependability, and aims to support travelers from the planning phase to the actual journey. The letter ‘T’ in the new brand is cleverly replaced by a Swiss cross, reimagined in a palette of five red hues to symbolize modernity, diversity, and autonomy. The ‘Switzerland’ brand will guide and assure all hospitality providers within Switzerland and is set to be rolled out globally, influencing both current and future tourism interactions.
