Hybe Files Police Complaint Against ADOR Executives Amidst Allegations of Betrayal

South Korea’s entertainment giant Hybe has officially filed a police complaint against executives of its sublabel ADOR, accusing them of breach of trust and other offenses. The move follows an internal audit launched by Hybe in April after allegations surfaced that ADOR’s CEO Min Hee-jin was planning to make the sublabel independent. Hybe has also demanded Min’s resignation. Min has denied these claims and counter-accused Hybe of copying ADOR’s girl group NewJeans’ concept for another sublabel’s group. Hybe, however, claims to have evidence that Min intended to take control of ADOR, including messages discussing the pressuring of Hybe to sell ADOR’s shares. This development has raised concerns about Hybe’s multi-label strategy, where it operates various independent labels to diversify its portfolio. Analysts have previously identified this strategy as a strength for Hybe, allowing it to offset the impact of BTS’s hiatus due to military service.

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