British Gas has launched a new initiative called ‘You Pay: We Pay’ to assist customers struggling with energy bills. The scheme aims to alleviate debt by matching customers’ affordable payments with an equal credit top-up for six months. British Gas emphasizes that customers must continue paying their bills, but only as much as they can afford. The company has allocated £15 million to fund the scheme, which is part of its £140 million support package for households experiencing fuel poverty. To qualify for the extra credit, customers must undergo an assessment with a specialist adviser. Additionally, the British Gas Energy Trust offers grants of up to £2,000 to households in financial hardship. Other energy suppliers, including Scottish Power, E.on, Ovo, Shell, and Octopus, provide various forms of assistance to customers facing financial difficulties.