The Bubble Girl Aesthetic: Reviving the Puffball Skirt for a Squeaky-Clean Summer

As the summer season approaches, the fashion world welcomes back the iconic puffball skirt, reminiscent of Serena van der Woodsen’s glamorous early Aughts wardrobe. This revamped version of the Bubble Girl aesthetic embodies a mix of preppy sophistication and effortless elegance. Designers like Aaron Esh, Simone Bellotti, Kiko Kostadinov, and Nicolas Ghesquière embrace the trend, showcasing skirts in various fabrics and colors. The modern Bubble Girl is characterized by a busy, anti-hedonistic lifestyle, meticulously curating her outfits and accessories to reflect her optimal lifestyle choices.

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