Dating app Bumble, known for its female-first approach, is introducing a new feature that allows men to initiate conversations with women, marking a shift from its previous model. The app’s stock price had plummeted, and the company recently laid off a third of its workforce. The move reflects a recognition that the burden of making the first move can be stressful and that women face rejection more frequently than men.
Bumble, the women-first dating platform, has announced a series of product updates, including a new “Opening Move” feature that allows women to prepare questions to send to matches. The company has also expanded its “Intentions” badges and launched a new Interests section to showcase user support for causes and communities. Bumble has rolled out hundreds of new prompts and categories to help users express their personalities, and now requires new users to add four pictures to their profiles. With a refreshed app design and plans for an AI-powered relaunch in the second quarter of 2024, Bumble aims to appeal to younger users and combat dating app fatigue.
