The Kuala Lumpur Convention Centre (KLCC) concluded 2024 with record-breaking achievements, hosting over 1,600 events and generating RM1 billion in economic impact. Significant upgrades to facilities, a commitment to sustainability, and multiple awards highlight KLCC’s success. Ambitious plans are set for 2025 as KLCC approaches its 20th anniversary.
Thailand’s Meetings, Incentives, Conferences, and Exhibitions (MICE) industry has exploded, experiencing a remarkable 42% increase in international attendees in fiscal year 2024. With major events planned for 2025, the nation is poised to surpass pre-pandemic levels and become a leading MICE destination in Asia.
Dubai Business Events (DBE) has announced the launch of the second edition of its prestigious MICE Star Awards, designed to celebrate the exceptional contributions of India’s MICE industry intermediaries. This initiative underscores Dubai’s commitment to its partnership with the Indian MICE sector, further cementing its position as a premier global business events destination.
The Asia Pacific Incentives and Meetings Event (AIME) has won the prestigious Best Exhibition or Trade Show award at the 2024 Australian Event Awards for the third year running, solidifying its position as the leading business event for the meetings and events industry in the Asia Pacific region. AIME 2025, set to take place in Melbourne from February 10 to 12, promises an even larger gathering of industry professionals, with over 600 exhibitors and 650 hosted buyers confirmed. The event will offer an unparalleled platform for networking, knowledge sharing, and business development, featuring a packed schedule of presentations, interactive sessions, and opportunities to forge meaningful connections.
The Arabian Travel Market (ATM) has announced a strategic partnership with the International Congress and Convention Association (ICCA) for its 2025 edition, focusing on the growth of the business events sector. This collaboration aims to position the Middle East as a hub for large-scale congresses, driven by a projected surge in business travel spending to $1.5 trillion in 2024.
Following the successful conclusion of IMEX America 2024, the global MICE industry turns its attention to WTM London 2024. This major travel trade show, taking place from November 5-7, 2024, promises to be a pivotal gathering for MICE professionals, showcasing the latest trends, innovations, and opportunities in the sector. Expect discussions on sustainability, hybrid events, and the future of the industry, all set against the backdrop of a dynamic and evolving global landscape.
The Global Destination Report 2024, a crucial research initiative focused on the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry, has officially opened for survey participation. ICC Belfast has been confirmed as the headline partner, highlighting the importance of the report’s findings in shaping the future of business events worldwide.
Melbourne is set to welcome the World Congress of Gastroenterology (WCOG) 2025, solidifying its position as a leading global MICE destination. This prestigious event, expected to draw 3,000 experts from around the world, will inject a significant $17.7 million into Victoria’s economy, highlighting the vital role international conferences play in tourism and economic growth.
IBTM World’s Forum for Advocacy will convene on November 18th in Barcelona, bringing together industry leaders to discuss the value and future of the global events industry. The forum will focus on enhancing the industry’s communication of its economic and social impact, while identifying areas needing support for growth and sustainability.
PCMA has announced Rotterdam as the host city for Convening EMEA 2025, an event dedicated to fostering resilience and innovation within the global events industry. The conference, scheduled for October 15th to 17th, 2025, will attract business events professionals and creatives to explore cutting-edge ideas, build connections, and shape the future of the industry.
