Tourism Australia continues to invest in promoting Australia as a premier destination for business events. This includes the launch of the Australia Next magazine, hosting famils for international event planners, attending industry events, and engaging in targeted marketing initiatives in key markets.
The 9th Malaysia Business Events Week (MBEW 2024) will take place from August 19-23 at the Kuala Lumpur Convention Centre, focusing on sustainable practices and technology integration in the business events industry. The event will feature a diverse program with panel discussions, workshops, and the EVENTEXPO 2024, showcasing the latest industry advancements.
The Penang Convention & Exhibition Bureau (PCEB) is participating for the seventh consecutive year at The Meetings Show London 2024, promoting Penang as a premier destination for business events. The bureau’s pavilion features exhibitors like Amari SPICE Penang and Lone Pine Penang, and showcases Penang’s culinary heritage through live demonstrations. PCEB is also highlighting the upcoming Penang Waterfront Convention Centre, a large venue designed for major exhibitions and conferences.
The Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS) has unveiled EVENTXPO 2024, a groundbreaking event set to take place at the Kuala Lumpur Convention Centre (KLCC) from August 19 to 21. Aligned with Malaysia Business Events Week, EVENTXPO 2024 will showcase the latest products, services, technologies, trends, and insights in business events. Themed ‘Everything, Everywhere, Events!’, this comprehensive exhibition aims to enhance industry development and foster innovation.
The Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS) has appointed Datuk Dr M Gandhi as its new President for the 2024/2026 term. Datuk Dr Gandhi will lead MACEOS in its mission to expand market opportunities for stakeholders and foster collaboration within the industry and with ASEAN nations.
Artisan Venture Tours (AVT), a Montana-based corporate retreat and business event planner, has successfully orchestrated its largest retreat to date. The small, three-woman team planned a record-breaking event for Starbucks Reserve Chicago Roastery, hosting 350 attendees from Gamma Technologies, a global simulation software engineering company. The event celebrated Gamma Technologies’ 30th anniversary and brought together employees from around the world, including from Germany, Italy, India, Czech Republic, Greece, and more.
Sydney, Australia’s business events industry is thriving, with the city securing 103 events expected to generate over $507 million in direct expenditure for the local economy between now and 2030. This announcement was made at IMEX in Frankfurt, Germany, by BESydney CEO Lyn Lewis-Smith. These events will attract around 128,000 delegates, significantly boosting the local visitor economy. The conference programming will provide Australians access to cutting-edge practices and insights in industries such as AI, biodiversity, education, engineering, defense and aerospace, critical minerals, and health, along with addressing social issues such as gender-based violence and aging.
BESydney and the International Convention Centre Sydney (ICC Sydney) have been industry leaders in the business events sector, with a combined experience of 65 years. Their focus extends beyond economic benefits, prioritizing the creation of meaningful and purposeful events that generate social impact, promote sustainability, and foster inclusivity. BESydney’s research highlights the significant contributions of business events in areas such as knowledge exchange, talent attraction, and foreign investment. ICC Sydney’s Legacy Program emphasizes sustainability, diversity, equity, inclusion, and the celebration of First Nations Peoples. These initiatives empower clients to host impactful events that leave lasting legacies.
The IMEX Policy Forum 2024 highlighted the need for the business events industry to evolve, leveraging technology and storytelling to drive impact. Artificial intelligence (AI), Hollywood-style pitches, and alignment with core purposes were key themes discussed by industry leaders.
The Malaysia Convention & Exhibition Bureau (MyCEB) is participating in IMEX Frankfurt, which is taking place from May 14-16, 2024, accompanied by 13 co-exhibitors. This marks MyCEB’s 12th participation at the tradeshow and aligns with the Malaysia Business Events Strategic Marketing Plan 2021-2030. As part of Visit Malaysia Year 2026, MyCEB aims to connect with planners, decision-makers, and influencers in the business events industry, prioritizing the Automobile, Environment, Pharmaceutical, and Science industries through scheduled appointments. The Malaysian pavilion will showcase the country’s culture and offer networking opportunities, including a press conference on May 15th where MyCEB will share plans to enhance bilateral ties within the MICE/Business Events Community.
