Xbox Game Pass: Microsoft’s Bold Move to Disrupt its Own Business Model

Xbox Game Pass, a subscription service allowing access to hundreds of games for a monthly fee, has revolutionized the gaming industry. Microsoft, the company behind Xbox, intentionally disrupted its own traditional game sales model to stay ahead of competitors like Nintendo and Sony. This move, though initially risky, has proven successful, with Game Pass becoming a billion-dollar venture and driving growth for Microsoft’s gaming business.

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