Thailand is aggressively promoting itself as a leading MICE destination. Increased flight connectivity to Bangkok from Europe, coupled with modern infrastructure and cultural attractions, is driving growth across multiple cities, including Phuket and Chiang Mai. The Thailand Convention and Exhibition Bureau (TCEB) is playing a key role in attracting international events and delegates.
Following the successful World Travel Market (WTM) London 2024, the global travel industry is gearing up for IBTM World 2024 in Barcelona. This premier event for the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector will bring together over 15,000 professionals to network, explore innovations, and shape the future of business tourism.
Porto, Portugal is set to host the International Congress and Convention Association (ICCA) Congress in 2025, solidifying its position as a leading MICE destination. This significant event will bring together industry professionals from around the world, fostering collaboration and knowledge sharing within the global meetings and events sector.
Azerbaijan showcased its robust business tourism infrastructure at the MICE4U event in Moscow, aiming to attract global business events and foster partnerships with Russian tourism professionals. With a significant increase in Russian visitors to Azerbaijan, the event provided a valuable platform for strengthening tourism ties between the two nations.
Hilton Prague has been recognized as the Best MICE Hotel in the Czech Republic at the 2024 World MICE Awards, solidifying its position as a premier destination for business events in Europe. The hotel’s impressive facilities, prime location, and commitment to excellence make it a top choice for meeting and event organizers.
Brazil is buzzing this summer, with a blend of cultural celebrations, exciting events, and a flourishing business tourism scene. From the end of Festa Juninas to the start of school holidays, the country offers a vibrant mix of music, theater, dance, and cultural festivities. Key events like the São Paulo 2024 Venture Capital World Summit, SANA 2024, and the Eletrolar Show 2024 are attracting significant attention, boosting both inbound and outbound business tourism.
Montréal has once again been recognized as the top destination for international association meetings in North America. This marks the eighth consecutive year that the city has received this prestigious honor, according to the International Congress and Convention Association’s (ICCA) annual rankings.
Moscow’s business tourism sector has seen a significant boost in recent years, with a 25% increase in Indian visitors in 2023. The city welcomed 3.7 million corporate travelers in 2023, and India continues to lead among non-CIS countries in terms of business visitor volume. To capitalize on this growth, the Moscow City Tourism Committee hosted the Shaping MICE Future Conference in Delhi, which drew over 100 attendees from the MICE industry in India and Russia. The conference included B2B meetings and discussions on the existing dynamics and collaborative opportunities within the Indian MICE market. Russia has also introduced visa-free organized group travel for India, making it easier for Indian tourists to visit Moscow.
Taiwan is showcasing its MICE (Meetings, Incentives, Conventions, and Exhibitions) capabilities and incentive travel policies at IMEX Frankfurt to attract European businesses and organizations for events. The Taiwan Pavilion highlights the country’s unique food, scenic spots, and architecture, encouraging post-business leisure extensions with subsidies. Taiwan’s strategic location, advanced infrastructure, diverse culture, and economic stability make it an ideal destination for international MICE events.
