Alix Earle’s TikTok video featuring Bydee Swimwear’s Prague Top sparked a frenzy, leading to a quick sellout and restock. Founded by Dessy Hairis, Bydee has grown from humble beginnings into a celebrated swimwear brand known for its cheeky cuts and bold prints. Expanding to the US and offering a wider size range, Bydee continues to thrive with a growing retail presence and a loyal customer base.