Caitlin Clark, the NCAA’s all-time leading scorer and the No. 1 overall pick in the 2023 WNBA draft, is reportedly set to sign an eight-year, $28 million contract with Nike. This would be the richest sponsorship deal ever for a women’s basketball player and includes the release of a signature shoe line. Clark’s initial NIL deal with Nike, signed in 2022, expired at the end of the 2023-24 season. Nike’s decision to sign Clark to this long-term contract highlights the company’s commitment to women’s basketball and its belief in Clark’s potential to continue driving interest in the sport.
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Caitlin Clark, the NCAA’s all-time leading scorer and No. 1 WNBA draft pick, has reportedly signed an eight-year, $28 million contract with Nike, making it the richest sponsorship deal ever for a women’s player. The contract, which includes a signature shoe, surpasses previous offers from Under Armour ($16 million over four years with a signature shoe) and Adidas ($6 million over four years with a signature shoe). Clark’s marketability stems from her exceptional play, leading Iowa to two consecutive national championship games, and her engaging media presence, including a recent appearance on ‘Saturday Night Live’. This deal reflects Nike’s recognition of Clark’s potential and the growing popularity of women’s basketball.
Caitlin Clark, a star basketball player, is reportedly set to sign an eight-year deal with Nike worth up to $28 million. The deal is said to include a signature Nike sneaker line, similar to those endorsed by NBA superstars. Clark has become a highly sought-after endorsement figure, with deals with State Farm, Gatorade, and Panini. Notably, she is only the third active WNBA player to have a shoe deal with a major brand, underscoring the rarity of such agreements in the league.
Despite the impressive sales of Caitlin Clark’s Indiana Fever jersey, it did not surpass the sales of the entire Dallas Cowboys team in the previous year. According to Fanatics officials, the claim made by Dick Weiss that more Clark jerseys were sold in a day than Cowboys jerseys for the entire season is inaccurate. While Clark’s jersey was a top seller among WNBA draft picks, it remains unlikely to have outsold all Cowboys jerseys.