The upcoming Calgary Stampede, a world-renowned annual festival, is anticipated to be a record-breaking event. Boasting a 1.38 million attendance last year, just shy of the record set in 2012, this year’s festival is expected to surpass those numbers, according to Joel Cowley, CEO of Calgary Stampede. The organization reports strong ticket sales, sold-out premium seats, and a record-setting canvas auction. The expansion of the BMO Expansion has also created additional space for guests. The Calgary Hotel Association reports bookings on par with last year, with a surge in corporate bookings. Tourism revenue is projected to exceed $100 million for the first time. The festival will feature over 300 musical acts, transforming Calgary into a major music destination. The city is poised to see significant growth in its tourism economy in the years ahead.
