Firefighters in Oceanside, California, are bravely battling a massive inferno that has engulfed the city’s iconic wooden pier. The fire erupted shortly after 3 p.m. on Thursday afternoon, originating in a vacant building that once housed a Ruby’s Diner at the pier’s western end. According to officials, the blaze has caused substantial damage to the structure, sending up a towering plume of smoke visible from miles away. While the cause of the fire is still being investigated, aerial footage captured firefighters utilizing water cannons from nearby fireboats to combat the flames. As the pier has a rich history of destruction and reconstruction, having been destroyed in storms in 1890 and 1902, this incident serves as a somber reminder of its vulnerability.