Australian Cameron Smith believes that the future growth of LIV Golf lies in expanding into international markets, where the sport has not yet gained significant traction. Smith made these comments ahead of the LIV tournament in Adelaide, Australia, noting that while Australian fans are passionate about golf, other regions have not had ample exposure to high-level competition. The upcoming international tournaments on the LIV schedule are seen as opportunities to introduce the league to new audiences and showcase its quality of play.