As the last remaining Canadian team in the NHL playoffs, the Edmonton Oilers face the task of garnering support from Canadians across the country. However, regional loyalties and cultural factors present significant hurdles. Assistant professor of sport management Mac Ross believes the long drought since a Canadian team’s Stanley Cup victory may help overcome regional barriers, while professor Lynda Harling Stalker is less optimistic. Geography plays a significant role, with geographic boundaries tending to foster stronger connections with neighboring American teams due to shared industries and social customs. Additionally, time zone differences create challenges for fans in eastern Canada who may not be able to watch late-night games. While Oilers fans may be disappointed, experts emphasize the importance of passionate support for specific teams in maintaining the culture of hockey in Canada.