Decibel Cannabis Co. (DBCCF), a Canadian cannabis brand, is experiencing challenges in its core market segments, but is making strategic adjustments to regain market share. Despite recent sales declines, the company’s management is focused on stabilizing its core franchises and growing through a strategic re-entry into domestic recreational flower markets and increased exports. This strategic shift, combined with its compelling valuation, makes Decibel Cannabis an intriguing investment opportunity.