At the upcoming IMEX exhibition, Toleranca Marketing and Arctur will unveil the groundbreaking Planet Positive Event tool, a comprehensive platform designed to assess and certify the sustainability of events. This industry-changing solution empowers event organizers to evaluate their environmental impact and implement sustainable practices throughout the planning process.
Alaska Airlines has launched a new initiative allowing guests to purchase Sustainable Aviation Fuel (SAF) credits during the booking process, empowering them to proactively reduce the environmental impact of their journeys. Guests can now contribute 5%, 10%, or 20% of their carbon footprint to support SAF, a certified fuel endorsed by IATA that has the potential to significantly reduce carbon emissions. Mileage Plan members who opt for SAF credits will earn elite-qualifying miles (EQMs) for their contributions, providing a sustainability-driven pathway to elite status.
