Despite an impressive recovery with 157.4 million attendees in 2023, the Indian film industry witnessed a decline in annual footfalls, suggesting a shift towards less frequent theatre visits. This trend poses challenges for smaller and content-driven films, as the industry potentially relies more on big-budget, star-driven titles. Nevertheless, the growth in Hindi-language films and the historic 12,000 crore gross box office revenues highlight the resilience of the Indian film industry.