Substack Expands Paid Content Options with Paywalled Chats

Substack is introducing the ability for writers to charge for access to their Chats, offering an additional revenue stream and enhancing community engagement. Writers can choose to paywall entire Chats or specific threads, creating exclusive content for paid or founding members. This move aims to foster intimate, troll-free discussions and entice readers to upgrade their subscriptions, as research shows that active Chat participants have a higher subscription retention rate.

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