The Pacific Asia Travel Association (PATA) proudly introduced its PATA Kind Hearts program at the PATA Annual Summit 2024 (PAS 2024) in Macao, China. This initiative underscores PATA’s commitment to sustainable tourism and community engagement. At PAS 2024, the program resulted in a heartwarming donation of nearly 100 children’s books to the Macao Cultural Institute’s libraries. These books were generously contributed by delegates, speakers, and staff, representing a wide array of languages and genres. The official handover was made by PATA CEO Noor Ahmad Hamid to Eric Fong, Vice Chairman of the PATA Macau Chapter and Director of Marketing at Macau International Airport Co. Ltd., during the closing ceremony on May 17.