At the closing ceremony of the Fashion Week of the 2024 China International Consumer Products Expo, ‘Rendezvous with Changjiang’ highlighted Changjiang’s natural beauty and cultural richness through a fashion show. Designers incorporated cultural elements into modern designs, showcasing the region’s unique heritage. The Expo provided a platform for international exchange and cooperation, with Changjiang collaborating for the third year to promote its culture. Changjiang’s provincial-level intangible cultural heritage, ‘cowhide stool,’ was also exhibited in France, garnering international attention.