China’s Outbound Tourism Soars, Revitalizing Global Travel

With visa-free access to 90 countries, Chinese outbound tourism is experiencing a dramatic surge in 2024, revitalizing global economies and reshaping travel dynamics. This surge is fueled by a growing affluent middle class, increased visa issuances, and a renewed zest for global exploration. Destinations worldwide are adapting to cater to evolving travel preferences, embracing immersive cultural experiences, outdoor adventures, and wellness retreats.

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