China’s travel sector is back in the spotlight as ITB China 2024 gears up to welcome over 600 exhibitors and 1,000 buyers in Shanghai from May 27-29. With a focus on rebuilding the industry, the event showcases a vast range of travel offerings, including leisure travel, MICE, business travel, and technology. The conference agenda features insights from industry experts on emerging trends and the recovery of China’s travel market, while networking events provide ample opportunities for business connections.