Nearly 900 Chinese auto suppliers and several EV manufacturers are exhibiting at the Automechanika trade fair in Frankfurt, marking a significant expansion of their presence in the global market. This move comes amidst rising trade barriers in Europe and North America aimed at limiting the influx of Chinese EVs. The Chinese auto industry is aggressively investing in overseas expansion, seeking to establish local production facilities and circumvent import tariffs.
Chinese EV maker BYD is showcasing its premium brand’s first sedan, the Denza Z9GT, at the Beijing auto show, marking a challenge to established luxury carmakers like Mercedes-Benz. The launch of the Z9GT comes after Mercedes-Benz withdrew from its joint venture with BYD in 2020 due to slow sales. BYD sees the Denza brand as crucial to its goal of becoming a global automotive major and shedding its image as a low-cost automaker. Despite a saturated domestic market and scrutiny from overseas governments, BYD aims to increase profitability and compete with traditional luxury brands by emphasizing technology and advanced features in its premium vehicles.
