Choice Hotels Expands Upscale Portfolio with New Cambria Hotels, Reinforcing Growth Strategy

Choice Hotels is aggressively expanding its upscale offerings with the addition of three new Cambria Hotels and the groundbreaking of two more. This strategic move strengthens Choice’s presence in the premium hotel market, driven by the growing demand for upscale accommodations with local flair. The company’s commitment to expanding its upscale portfolio and innovative franchise support systems positions it for continued success in the dynamic hospitality landscape.

Choice Hotels Reaches Milestone: 500th Extended Stay Property Opens, Signaling Continued Growth

Choice Hotels International celebrates the opening of its 500th extended stay property, the Everhome Suites in Glendale, Arizona. This milestone reflects the company’s strategic focus on the rapidly growing extended stay market, driven by its commitment to efficient operations and innovative brand prototypes. With a robust development pipeline and a focus on key markets, Choice Hotels is poised to continue its leadership position in the sector.

Choice Hotels’ Cambria Brand: From Upscale Struggles to Market Competitor

Choice Hotels’ Cambria brand, launched in 2005 to expand beyond its midscale and economy offerings, has overcome early struggles and emerged as a strong competitor in the upscale hotel market. Through redesigns, a conversion model, and targeted market adjustments, Cambria has achieved significant growth and gained recognition alongside established brands like Courtyard by Marriott and Hyatt Place.

Choice Hotels Expands its Extended Stay Portfolio with 17 New Properties

Choice Hotels International is aggressively expanding its presence in the extended stay market, opening 17 new MainStay Suites and Suburban Studios properties in the first nine months of 2024. The company’s focus on conversions and innovative design solutions, like the ‘Kitchen-in-a-Box’ modular system, enables rapid transformation of transient hotels into extended stay accommodations, catering to the booming demand for longer stays.

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