Supermodel Bella Hadid has been appointed as the new global ambassador for luxury watch and jewelry brand Chopard. The collaboration celebrates her return to the fashion world and marks a new chapter for Chopard’s commitment to ethical craftsmanship and environmental responsibility.
Supermodel Bella Hadid has been appointed as Chopard’s new global ambassador, marking a significant move for the luxury brand to attract a younger audience. Hadid’s massive social media following, her commitment to social causes, and her authentic image make her a perfect fit for Chopard, which is known for its ethical practices and commitment to sustainability. This partnership signifies a shift in the ambassador landscape for luxury brands, moving away from traditional Hollywood stars and embracing a new generation of influencers.
Chopard’s latest Haute Joaillerie collection, ‘Contes de Fées’, is inspired by fairy tales and features enchanting creatures, magical flowers, and sparkling gemstones. Unveiled at the Cannes Film Festival, the collection boasts 77 exquisite pieces, including a magnificent oak tree necklace, a whimsical mushroom ring, and a delicate lily of the valley brooch. From enchanting fairies to shimmering frogs, each piece embodies the magic of childhood dreams.
The Cannes Film Festival is a glamorous event where cinema’s finest gather to celebrate their art. Chopard’s Trophée Chopard has played a significant role in supporting emerging talents since 2001. This year, the awards were bestowed upon Sophie Wilde and Mike Faist, recognizing their exceptional performances. Demi Moore, the ‘godmother’ of the event, radiated in a mermaid-like Balenciaga gown, as Caroline Scheufele, Chopard’s Artistic Director, and Iris Knobloch, the Festival’s first female President, stood alongside her. Guests dined on Michelin-starred cuisine and danced the night away at the rooftop of Hôtel Martinez, surrounded by breathtaking views of the Côte d’Azur.
For over two decades, Chopard’s Red Carpet collection has captivated at the Cannes Film Festival. This year, the jewelry house embarks on a whimsical journey with its ‘Contes de Fées’ collection, inspired by timeless fairy tales. Prepare to be enchanted by 77 exquisite creations that will adorn the stars of Hollywood and beyond.
