The Brazilian beauty and wellness industry is experiencing a surge of innovation, with new luxury spas, sustainable initiatives, and a growing demand for clean beauty products. From the opening of a cutting-edge dermatology clinic in São Paulo to the expansion of a sustainable beauty brand in Sephora, this article highlights the latest trends shaping the sector.
Clean beauty products promise to be free of potentially harmful synthetic ingredients, but are these claims legitimate or just marketing tactics? This article explores the truth behind clean beauty, examining its benefits and drawbacks, and providing advice on making informed choices about your beauty products.
As sunscreen and skincare consumers have become more aware of the importance of clean, organic products, COOLA has made a significant move to ensure its packaging fully represents the future of the brand. While still embracing its organic heritage, COOLA’s new packaging emphasizes its expertise and innovation, stepping to the forefront to break through retail shelves and resonate with its target audience.
PÜR Cosmetics’ new Effortless Everyday Beauty collection offers creamy eyeshadows and bronzing sticks for a fresh, natural glow in a snap. These multi-tasking products are easy to apply, blendable, and layerable, making them perfect for on-the-go beauty lovers. This article reviews the Silky Tint Creamy Multitasking Stick and On Point Tint Creamy Eyeshadow & Primer, highlighting their pros, cons, and versatility. The brand’s commitment to clean beauty, infused formulas, and travel-friendly packaging make these products a great choice for those seeking natural-looking makeup options. Read on for an in-depth review and expert insights.
