From ancient Egypt to modern makeup essentials, mascara has been a staple for centuries. But Gen Z is bucking the trend, embracing a ‘no-makeup’ makeup look that emphasizes natural beauty and healthy skin. This article explores the reasons behind this shift and delves into the rising popularity of the ‘clean girl’ aesthetic.
Results for: Clean Girl Aesthetic
From ancient Egypt to modern times, mascara has been a makeup staple. But Gen Z is bucking the trend, embracing a ‘clean girl’ aesthetic that prioritizes natural beauty over dramatic lashes. This article explores the reasons behind this shift, examining the influence of social media, celebrity trends, and the broader cultural longing for simplicity.