rePurpose Global, the leading plastic action platform, has acquired Bluebird Climate, a sustainability software company that helps consumer brands assess, improve, and transparently communicate the environmental performance of their products, ingredients, and packaging.
Bluebird Climate’s industry-leading software platform offers on-demand Lifecycle Assessments, packaging waste & recyclability analysis, and consumer transparency tools for the CPG & consumer goods industry. This acquisition will broaden rePurpose Global’s capabilities and accelerate its roadmap of becoming a one-stop platform to help consumer brands meet growing demands for climate action, waste reduction, and supply chain transparency.
The combined entity will focus on expanding Bluebird Climate’s functionalities and continuing to serve its existing roster of customers and partners, while integrating the platform into rePurpose Global’s technology stack. rePurpose Global also aims to extend the platform’s methodologies and features to home care, food and beverage, and apparel industries.
This acquisition will enable brands to confidently take on existential challenges related to sustainability, compliance, and action.